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Top Stories | | Ivy Liu |
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| | The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future. | |
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howdy! | | This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. | |
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| | In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. | |
howdy! | | Here’s everything you need to know about the woman who will ultimately decide Google’s fate during this next case. | |
| | Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers. | |
howdy! | | The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires. | |
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| | Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. | |
howdy! | | Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase – but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms. | |
howdy! | | Google’s antitrust trial looks at the giant’s past actions in ad tech, but industry experts say the stakes also are high for the future of AI. | |
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