Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.
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Advertising & Branding
October 04, 2016
Subscription service comes out swinging
By Gabriel Beltrone
Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.
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Adweek's annual Readers' Choice Poll is open
By Adweek Staff
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Brandshare Content From YuMe
Here today, everywhere tomorrow
Experimenting to get consumers' attention
By Kristina Monllos
Lukas Yla is a real sweet talker
By Patrick Coffee
One entrepreneur, a 2-ounce bottle and millions of fans
By Robert Klara
Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight hours or so, your body's circadian rhythm is on the ...
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With diversification comes a new mindset
By Christopher Heine, Marty Swant
There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. ...
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14-year-old Cake & Arrow rebrands
By Lauren Johnson
Specs Who Co-founders Alex Schmelkin (l.) and Josh Levine What Digital agency Where  New York
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His freshest ad libs yet
By David Gianatasio
Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit."
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Former Collins president Amber Guild to lead IPG shop
By Patrick Coffee
IPG's The Martin Agency named Amber Guild, agency veteran and former president of brand consultancy Collins, as the first managing director of its New York City office. She began the new job last week and reports ...
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Corinna Falusi brings 'magical mix' to indie agency
By Patrick Coffee
Corinna Falusi will leave her position as chief creative officer at Ogilvy & Mather New York to take on the same role at the Manhattan offices of independent agency Mother, effective Dec. 1.
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