DAILY SCOOP

Dollar Tree explains new pricing, short-form video tips for YouTube, and Gannett responds to employees claims of unpaid labor

Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.

CONTENT MARKETING

4 content marketing strategies to get top talent excited about your company

Consider these tactics to help share the story of what its like to work at your company and why job candidates should be willing to leave their current job to join you.

MEDIA RELATIONS

4 pillars of effective pandemic pitching

COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.

THE WORKPLACE

As the ‘Great Resignation’ looms, communication remains crucial for talent retention

The author shares guidance on how companies can keep employees engaged and motivated amid ongoing uncertainty.

DAILY SCOOP

YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.

COMMS WEEK

5 questions with SoundExchange’s Esther-Mireya Tejeda

The chief marketing and communications officer for SoundExchange shares how she sees the role of the communicator changing, and what makes her excited for the future of the industry.

DIVERSITY AND INCLUSION

How companies can create meaningful connections during Hispanic Heritage Month–and beyond

Follow this guidance to ensure your company pursues genuine inclusion, rather than mere pandering, tokenism or holiday-specific spotlights.

PR INDUSTRY

How PR students are grappling with fake news on social media

The crisis of misinformation on digital media will have profound implications for the PR pros of tomorrow. Here’s how they are starting to think about the issue during PRSSA’s Ethics Month.

MEASUREMENT

The internal comms maturity assessment: 4.93 out of 10

The Staffbase internal communications maturity assessment results are in!

PR INDUSTRY

Ragan CEO Diane Schwartz offers industry snapshot for ‘On Top of PR’ podcast

Ahead of the start of Communications Week Nov. 15-19, here’s a look at some of the top challenges and opportunities facing communicators and PR pros.

DAILY SCOOP

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

Also: Starbucks highlights sustainability for National Coffee Day, TikTok unveils new ad tools, Warner Music and Twitch announce partnership, and more.

DIVERSITY AND INCLUSION

How writers can be inclusive with their use of pronouns

Although many grammar authorities have adopted the use of the singular ‘they’ for the past few years, historians say the use of the singular ‘they’ dates back to the 1600s.

COMMUNICATING UP

Measurement needs rebranding

Consider these suggestions on how to reframe this crucial part of the PR process.

THE WORKPLACE

How companies can bolster employees’ psychological safety

Read on to learn how to create an open, empathetic and understanding climate that values feedback and assures employees that they can safely ask questions, make mistakes or take risks.