| Sam’s Club is piloting a new engagement program that allows members to participate in brand decisions like voting on new flavors and product testing.
So we asked: Are we going to see more stores / brands lean into customer feedback for decision-making?
And you answered: Yes, it’s the future (65%) Eh, hard to say at this point (33%) Other, tell us in the comments (2%)
And you also said: Brian Numainville, Insights Expert That's a great initiative by Sam’s Club! Involving members in brand decisions can foster a sense of community and loyalty. It also provides valuable insights and feedback directly from the people who use the products. Best-in-class retailers are going to do more of this and build their communities, and co-create with them. – Have another thought? Weigh in on our LinkedIn poll here, or email the SN team at contactus@supermarketnews.com, and make sure to include your first and last name and job title. Have a great weekend. WHAT DO YOU THINK? | 
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