| | Adfreak | May 01, 2017 | | Today's highs and lows of creativity |
| | | Domino’s Just Made Pizza Ordering 1,000 Times Geekier With Its Coolest Innovation to Date How to get your other devices to talk to Domino's Tracker By Tim Nudd We've said before that Domino's won't stop until you can order a pizza just by thinking about it. Until that day comes, the pizza chain--which is as much of a tech company as a food maker these days--continues to innovate the ordering process. And now, it's getting your whole Internet of things involved. The brand,...
Read more » | | | | | | | | | | | The New York Times Tackles Government Secrecy in Its Latest ‘Truth Is Hard to Find’ Ad Investigative editor Mark Mazzetti narrates By Erik Oster The latest New York Times spot for its "The Truth Is Hard to Find" campaign takes a direct route to that message, via a bevy of redacted government documents and an increasing lack of transparency in recent administrations across parties and ideologies. Droga5 launched the campaign in February with a series of print ads, OOH...
Read more » | | 84 Lumber Heads to Space for Its First Commercial Since the Super Bowl Would-be astronauts, maybe there's another job for you By Tim Nudd 84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump's proposed border wall, is back with a new recruitment commercial. And this time it's aiming even higher--at least in the geological sense. A new 30-second spot from agency Brunner in Pittsburgh, which also made...
Read more » | | Domino’s Just Made Kilt Uniforms in Scotland Out of Its New Official Tartan Is it an improvement on the old uniforms? Aye, laddy By David Kiefaber If any of you were worried that Domino's Pizza was being inflicted only on the U.S., don't worry. They're in Scotland, too. In fact, they've been there for over 20 years. And to celebrate the opening of a new Glasgow location, they hired local designer Ken MacDonald to create a special Domino's tartan, which is...
Read more » | | | | | Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House Another plea that all sales require background checks By Patrick Coffee As President Trump prepares to address the annual NRA convention in Atlanta this week, Americans and their representatives in Congress stand at an impasse on gun control. In recent years, ad agencies have created pro-bono campaigns designed to raise public awareness and garner support for initiatives to help reduce gun violence, from Grey New York's...
Read more » | | Selling Your Car Virtually? Kelley Blue Book Made a Robot to Shake Your Hand Afterward Zambezi introduces H.A.N.D. By David Gianatasio What do you get when you cross a robot with a car dealer? We're tempted to say, the fiery end of civilization as we know it. And ultimately, that may prove to be correct. For now, though, you get Kelley Blue Book's new brand mascot, the Haptic Android Navigable Dealmaker (H.A.N.D.), developed with ad shop...
Read more » | | Pedigree Remarkably Flips the Script in Its Latest Pet Adoption Ad Longing to get out of the cage By David Gianatasio They press their faces against metal bars, pawing at the doors of their cages, straining to attract a visitor's attention, hoping to be chosen for a warm, loving forever home. That's the basic setup of "Pick Me," BBDO New York's latest pet-adoption spot for Pedigree. Yes, the visuals are designed to play on our emotions,...
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