Don't be the reason your clients break up

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8 dating rules that apply to real estate | Don't be the reason your clients break up | Report: SMS, web push notifications surge in 2022

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February 14, 2023

Top News

8 dating rules that apply to real estate Your clients are looking for a home to fall in love with, so here's how to perfect your matchmaking skills and help them find the one. Full Story: REALTOR® Magazine (2/14)

	[Live] Unlock More Listings with Our Listing Marketing Checklist When inventory is tight and competition is steep, our Listing Marketing Checklist helps unlock more listings, fill your pipeline, and establish your reputation as the go-to listing expert agent in your market. Get it all during our free live training this Thurs, Feb 16th at 12pm ET! Register Now >>

Best Practices in Sales & Marketing

Don't be the reason your clients break up When working with customers whose spouses or loved ones are involved in the transaction, you have to demonstrate that good communication keeps everyone together. Full Story: REALTOR® Magazine (2/14)

Report: SMS, web push notifications surge in 2022 Brands increased web push notifications 290% and SMS messages 62% last year, and emails rose 42.3% while remaining the most popular channel by volume. Food and drink companies topped the list for conversion rates, followed by hobbies and leisure, tobacco and cannabis, health and wellness and pet supplies. Full Story: MediaPost Communications (free registration) (2/10)

Avoid these social media faux pas

(Pixabay)

Brands can hinder social media engagement when they expect immediate results, obsess about perfection, spam groups, emphasize vanity metrics and ignore comments, per social media advisor Angie Gensler in this infographic. Instead, focus on consistent posting and varied topics, building relationships, using relevant hashtags, tapping into holidays, and monitoring performance. Full Story: Social Media Today (2/10)

Real Estate Trends

Podcast talks straight about commercial sales success Who's the best person to speak on a given topic? That's who Atlanta broker Michael Bull goes after for his long-running podcast, which both serves his business and helps other brokers and agents improve theirs. Full Story: REALTOR® Magazine/Create (12/27)

Inside the luxury portfolio of a Silicon Valley power couple Away co-founder Jen Rubio and Slack co-founder Stewart Butterfield have built a $140 million residential real estate portfolio, including homes in New York, Colorado and New Mexico. Full Story: The Wall Street Journal (2/9)

Moldova house features flowing concrete entrance A home designed by Calujac Architecture in Chisinau, Moldova, includes a floating concrete entrance. The design also serves a constructive function, softening the metal frame while also providing rigidity overall. Full Story: DesignBoom (2/13)

Technology & Innovations

Platform enables co-ownership of luxury 2nd homes Pasco is a real estate technology company that offers shared ownership of luxury properties. The company was founded in 2020 by former Zillow executives, and the platform allows up to eight co-owners of shares in a single property, with Pacaso retaining responsibilities as a property manager. Full Story: House Beautiful (2/10)

Fair & Equitable Housing

Cities eye stronger tenant protection laws Tenant protections recently passed in Los Angeles highlight a broader national trend. Washington, D.C., is considering proposals to shield renters from rising costs, and six states are considering laws that would enable cities to extend tenant protections. Full Story: The Real Deal/New York (2/13)

Legislation & Regulation

Broker isn't liable for slip and fall The Iowa Supreme Court says it all boils down to possession of the property. Full Story: REALTOR® Magazine (1/25)

Banks, Fed expected to clash over capital buffers Major US banks are wary after Federal Reserve Vice Chair for Supervision Michael Barr said capital buffer requirements might not be high enough. Some trade groups have started a preemptive campaign of blog posts contending that raising the buffers would hinder the economy and could cause banks to scale back their involvement in capital markets. Full Story: Politico (2/13)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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