Customer experience is obviously a hot topic for digital marketers and for us here at MarTech. But is everyone talking about the same thing? Today, contributor Annette Franz provides a helpful guide covering all the misconceptions surrounding CX.
Here’s an interesting CX stat: CTV watchers are averaging over 11 minutes picking what to watch after they turn on their screens. With all that attention on a home screen or smart TV hub, it’s no surprise that streamers are innovating within those experiences and infusing them with ads. Here are some other facts about the rise of CTV and digital video advertising from the recent IAB NewFronts.
And don’t forget to check out this week’s round-up of AI-powered products, features and announcements.
Chris Wood
Editor
