| Happy Friday! Today Productsup’s CMO Marcel Hollerbach, shows us how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. The best applications of AR are practical ones that educate customers about products or give them more interaction with a brand than they’d otherwise experience, according to Marcel. We also have a Linqia playbook, which suggests an always-on approach to influencer marketing – backed up with solid analytics – as the way forward. Holidays, media events, sporting events, which happen on local, national, and international levels may well be relevant to your brand, your audience, and your influencer. Social media will be where many of these conversations occur during these times, and brands need to be prepared – as far as 3-6 months in advance – in order to push content that is relevant. Also ICYMI: - Cloud-based eCommerce platform, eComchain, announced a unique B2B2C platform with advanced AI and machine learning features to increase the revenue of B2B and B2C customers.
- Shopkick survey: Most consumers don’t plan to shop on social platforms in the new year, but for those who do, Facebook is the most popular platform, according to Millennials, Gen X and Boomers (26 percent, 26 percent and 29 percent, respectively). Meanwhile, Gen Z is the only generation more likely to shop on Instagram (20 percent).
- Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.
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