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| | | Leveraging Digital To Win At Each Stage Of The Journey Customer journey mapping is old news. While still important, almost every viable brand already has at least a working idea of the path their customers take to purchase. Where the focus has to be now is on how to win at each stage of the customer journey. A slip-up at any stage can lead a potential customer straight to a competitor instead. This guide is meant to get brands past customer journey mapping and into how to set themselves apart at every single digital touchpoint along the journey -- from when a customer first identifies a need to when they're ready to pull the trigger on purchase. Download Conquering the Customer Journey to learn: Which digital channels are most important at each stage of the journey and how to use them for maximum impact The levers to pull on various channels -- website, paid search, social media, and others -- to ensure you standout from your competitors on every touchpoint How to coordinate your efforts across channels to ensure customers have a seamless journey from one stage to the next The best way to leverage personalization to ensure customers remain attracted to your brand | | |
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