B2B marketing

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

Email marketing

6 steps to take a guilt-free vacation from your email program

Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.

Marketing artificial intelligence (AI)

The latest AI-powered martech news and releases

Microsoft may break up with OpenAI over sharing data if AI becomes sentient. Sentience? AI still can't figure out how many fingers are on a hand.

Agencies

Win the measurement game in a cookieless world

Find out how your agency can track brand lift across channels, even without third-party cookies.

Digital advertising

New IAB Framework aims to bring clarity to gaming ads

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

B2B marketing

Are brand awareness and demand generation rivals, or the ultimate power couple?

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

MarTech intelligence reports

The ad world has changed—have you?

14% Identifier for Advertisers opt-in. 8 new state privacy laws. The marketers winning today are building identity from the inside out. This report shows you how.

Marketing artificial intelligence (AI)

Your AI strategy is stuck in the past — here’s how to fix it

Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.

What else we're reading

• SEO efforts suffering? It’s not your execution
• More evidence AI search traffic converts at a higher rate
• Are podcast appearances the new backlinks?
• AI creates efficiencies, so we demand more efficiency
• Does it make sense for marketers to learn how to create AI agents?
• A moment of silence for the LinkedIn Company Page

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “AI-powered workflows are shifting control of go-to-market activities away from marketing and into the hands of revenue operations and sales teams.” – Markus Ståhlberg in Why marketing must reclaim GTM design in the age of AI
• “If you’ve got to deliver cost savings as a particular percentage or a number, look within your portfolio, within your budget, and re-evaluate where you should be shifting your investments to, based on if there’s a shift in the business strategy and marketing’s role, it’s re-allocation.” – Lisa Cole in How to lead marketing through economic uncertainty

From Search Engine Land

• Crawl budget basics: Why Google isn’t indexing your pages—and what to do about it
• International SEO setup: Structure, hreflang, and common mistakes
• Google Search tests “Preferred Sources” for Top Stories
• Retargeting: How brands stay top of mind after you bounce
• How to rank for high keyword difficulty queries: A strategic guide