| Happy Wednesday! Businesses are being held back by outdated CMS systems, HubSpot’s Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem and areas your CMS should score well in. “Now is the time to take a critical look at your CMS. Does it support both your ambitions and consumer expectations? Can you quickly iterate to improve performance, can you quickly integrate new tools without compromising the security of your website? If not, it’s time for something else,” says Inken. Also, as the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. It is essential to utilize the three pillars of successful video marketing strategy – distribution channels, technology, and creativity. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
