Don't market to everyone, finding and hiring writers, and more

Before you hire a writer, you need to ask yourself some important questions to make sure they're a good fit for your company. You’re not just looking for general skills and dependability, you also need the right fit for your brand and value proposition. Read on for six factors to consider in the hiring process.

When you try to make your product everything to everyone, you end up with nothing special at all. By identifying the ideal customer, you’re able to craft a more powerful value proposition, because you don’t have to make something broadly (and blandly) appealing to entice people who your product can’t serve well.