Barbara Basney

VP Global Brand, Advertising & Media
Xerox Corp

Star power: inside Xerox’s modernization content play

With an eye to modernizing a century-old brand, Xerox brought together 14 world-renown authors and artists who collaborated to create a digital tale of the modern workplace, filled with passion, suspense and paperclips.

Hear the “why,” “what” and “so what” of an omnichannel marketing initiative that is all about content, communication and creativity.

Leigh Riemer

Director of Market Strategy
BuzzFeed

A ‘Tasty’ data-driven audience strategy

Fragmented media doesn’t have to mean a fragmented audience. And BuzzFeed’s Tasty vertical has the recipe for success. From YouTube to Pinterest and Instagram to Facebook, there are nuances to how you cut content.

Learn how the media co is using data to drive its distribution reach across social channels, creating richer experiences for audiences along the way.

Craig Johnson

VP Marketing, Absolut Vodka
Pernod Ricard USA

Sounding out a cohesive brand content strategy

It’s hard enough to build out a content strategy that fires on all cylinders in a single country. Absolut has done it on a global level – tapping into its audiences’ love of art and music.

Hear from VP of marketing Craig Johnson on how everything the spirit brand puts out ladders up to a bigger strategy and how it all culminated in a Gold Lion win in Branded Entertainment at Cannes.

Vince Lynch

CEO, IV Inc.

What artificial intelligence can teach us about getting the right content in front of the right audiences at the right time

From Netflix to Sony to Capital One, IV/AI CEO Vince Lynch works with some of the biggest names in entertainment and marketing. And they all want to know: how do I get my content in front of the right audience when they want to watch it?

In Lynch’s view, AI holds the key to effective, efficient and scalable distribution strategies that even the smallest companies can take advantage of.