John,

The worldwide advertising business is on its way to becoming worth $1 trillion in the next couple of years—but contributors to its growth won’t be spread evenly. Now, with a clearer picture of H2 2023, we can better anticipate the trends that will culminate in the rise and fall of ad channels, both digital and traditional.

Our ebook, 3 Advertising and Marketing Trends Shaping 2023’s Second Half, asks our analysts to weigh in on the industry’s most pressing disruptions, so marketers can seize revenue-driving opportunities.

Download your copy to gain insights on:

• AI’s impact on search, creative brainstorming, and major self-serve ad-buying platforms
• The growth of connected TV (CTV) ad spending and its correlation to consumers’ time spent
• Why retail media is expected to defy macroeconomic headwinds