The watch world loves an excuse to throw a party. From athletic partnerships like the Olympics to cinematic celebrations like the Behind the Camera Awards, horological brands are more than happy to indulge in a bit of merrimaking. But the best excuse to hit the metaphorical dance floor will always be a big birthday — and 2025 has a ton of ‘em.
What can we expect? It’s anyone’s guess, but at the very least, we’re ready to party. Here are some of the big anniversaries coming up over the next 12 months.
What we’re drinking: Various tequilas from Alma del Jaguar, including their new añejo expression
Where it’s from: Morningside Brands is the producer and importer of Alma del Jaguar, a new eco-conscious brand that’s already hyped as the second fastest-growing tequila brand in the United States. All of their additive-free tequila is crafted at NOM 1414 in Arandas, Jalisco with the help of the fifth-generation Vivanco tequila family and master distiller Sergio Cruz.
Why we’re drinking these: Besides great taste, the mission behind Alma del Jaguar is reflected in its moniker. The brand was created by spirits entrepreneur McCauley Williams, who was inspired by his uncle’s commitment to wild jaguar preservation in northern Mexico.
