Top Tips For Digital Leaders: How To Avoid & Recover From A Social Media Hacking Incident
The best way to deal with a social media hack attack is to avoid it in the first place, but if your social media channels do get hacked, it’s crucial to make sure you're prepared so your brand can recover quickly. Social media hacks can be disruptive to a brand’s reputation and take a company’s entire social media strategy off track as teams shift into crisis mode to deal with the attack. And, social media hack attacks are on the rise. In the last year, they have increased. But with proper planning, your team can improve the way it protects itself against hacks, and recover from them more quickly if you do get hacked. |
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How Influencers Impact Women's Food Purchases
Food is one of the most shared topics on social media. In August 2017, SheSpeaks embarked on a study to better understand how and why women make meal and food purchase decisions. The results indicate that social media and influencers play a strong role in impacting food preparation & buying.
Join us to get the results of this new study and discuss important implications for food marketers. |
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How 3M Has Evolved with the Shopper
The consumer’s Path to Purchase now includes social media, blogs, mobile, online recommendations, and reviews. Today’s marketers must influence across the entire Path to Purchase and increase personalization to reach shoppers. In this panel conversation, learn how 3M leaders across teams are ensuring that brands and retail partners are reaching customers at every touchpoint. |
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Programmatic Influencer Marketing for the Holidays
For consumers, the holidays are all about friends, family, and human connection, but for brands it is all about driving sales. Influencer marketing helps brands join in the holiday spirit by using influencers to help build authentic emotional connections with consumers, but those connections can seem intangible if marketers cannot track them properly. Traditionally influencer marketing is believed to fall short with concerns around trackability, reach and performance optimization. But this holiday season, a new kind of marketing is born; programmatic influencer marketing campaigns reach beyond followings and fluffy metrics to delivery smart, relevant, targeted, trackable advertising with a human touch. |
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User Inspired Content is the Future of Influencer Marketing
Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good tactic in helping to solve the problems marketers face daily in reaching consumers more authentically, but it only represents one side of a two-sided coin. Join Experticity CMO Kevin Knight as he explains the spectrum of influence, and why he believes marketers need to look to the other more powerful side of the coin user inspired content. |
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2017 TALK Tour
Invitation-only half-day events showcasing the hottest brand campaigns, trends, topics and new technologies in influencer marketing, customer and employee advocacy, campaign measurement and compliance & disclosure. Each event features leading brand case studies, new research and data, controversial topics and time to connect with peers and top marketing leaders.
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TALK Influencer Marketing @ Ogily NY
Join 100 of your peers and leading marketers on October 26th in New York for conversations and collaboration around the top trends, case studies, and controversies in influencer marketing. |
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TALK Ethics @ Holland & Knight Join leading compliance, disclosure, and ethics experts from the FTC, global brands, and top law firms on November 8 in D.C. Topics include the latest FTC laws and regulations in influencer marketing, recent crackdown cases, and trends in the regulation of influencer marketing. Only 75 spots available- register today! |
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Did you miss TALK Influencer Marketing in San Francisco?
You’re in luck! You can catch the live replay here. |
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| Big thanks to our event sponsors, Lithium Technologies and Sway Group. Without their generous support these events would not be possible! |
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