Learn which email and SMS messaging campaigns really move the needle for retailers and brands.

Listrak's Cross-Channel Benchmark Report digs into the data from 2023 to reveal the highest performers and most compelling opportunities to improve engagement and increase revenue in Email and SMS.

The report details Clickthrough Rates, Conversion Rates, and Revenue Per Send across 13 Email and SMS marketing campaigns critical to retailers. Plus, 14 e-commerce verticals to identify your specific baselines.

Our experts share surprising insights, including:

• Four intriguing 2024 predictions drawn from conversations with emerging brands

• Which type of email yielded the highest revenue per send (and also crushed SMS metrics)

• Insights into the State of Retail in 2024

• Key takeaways from a year of data (including an explanation of FOMO Marketing)

• Which type of email saw a remarkable 70%+ growth in clickthrough rate year over year

...and much more.