| Join us for Thriving in the Wake of COVID-19 with Precision Marketing, part of our Marketing NOW Online Summit, kicking off Wednesday, September 22, 2021, starting at 11:05 AM. Check out our feature session and speaker information below - sign-up today to save your seat!
HealthLeaders' editorial will lead a panel of experts who will provide a look at how AdventHealth leveraged precision marketing to rebuild their ER volumes, which has not only helped them survive the pandemic, but put them in a position to thrive as we move forward, and much more!
SESSION HIGHLIGHT: Thriving in the Wake of COVID-19 with Precision Marketing 11:05 - 12:05 PM EST
Sponsored by: Optum
About the Session:
As COVID-19 swept across the nation in Spring 2020, the entire health care industry took a significant financial hit. In fact, at its peak, health systems were collectively losing $50 billion every month. This was brought on by several factors, but perhaps most notable was the rapid decline in patient volumes. And while many systems have begun to rebuild those volumes, most are still struggling to see pre-pandemic numbers.
Before COVID-19 hit, AdventHealth found itself in a highly competitive landscape for Emergency Rooms (ERs) visits. Their competitors had more than doubled their ER locations in the previous year, diluting the pool of available patients. When COVID-19 hit, patient volumes continued to decline with even more momentum, causing AdventHealth to take a new, transformative approach to get ER patients in their doors, not their competitors.
Speakers:
Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth
Jason Brown, CEO and Chief Strategy Officer, Brown Parker & DeMarinis (BPD)
Danny Fell, Senior Strategist, Optum
Anthony Cadieux, Executive Director of Digital Marketing Strategy, AdventHealth
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