Tune into The New Normal today at noon ET. In this episode, VentureBeat vp of strategic partnerships Gina Joseph will speak with Digiday editor-in-chief Brian Morrissey about adapting the site’s live events — including an upcoming three-day event focused on AI — to a world that continues to live in confinement. Register here. Shipping products to the U.S. from Asia is not only taking longer but getting more expensive and complicated due to the coronavirus. For U.S.-based direct-to-consumer brands with manufacturing in Asia, that’s having an impact on their advertising strategies, according to media buyers. Buyers have said that some brands are pressing pause or significantly reducing their media spending anywhere from two weeks to five weeks until their supply has been replenished. Read more below. Other things to know about - The nature of work is changing rapidly. From diversity and inclusion, to remote work and the evolution of spaces, it’s important now more than ever to be prepared for what’s ahead. Receive insights into how this landscape is evolving by signing up for our weekly Future of Work Briefing here.
- According to a new analysis of more than 3,000 campaigns, brands that update existing content with empathetic messaging have almost invariably seen higher performance during recent months. Here are the seven strategies that have performed best. Sponsored by Sharethrough Research Lab.
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| DTC Era | | | | Media buyers say that supply chain hiccups have caused them to pause or significantly reduce media spending anywhere from two weeks to five weeks for some DTC brands low on product inventory. | | |
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howdy! | Future of Work | | | | This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move […] | | |
| Sponsored by ChannelAdvisor | | | | In a time of unprecedented disruption, the rules of advertising on Amazon have changed. In a new playbook, learn critical strategies for protecting profit margins on Amazon, including performance monitoring, planning around fulfilment and prioritizing new product launches. | | |
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howdy! | Publishing in the Platform Era | | | | Like with all platform-publisher relations, there is wariness from previous battle and a healthy dose of cynicism. | | |
| Sponsored by Twitter | | | | As traditional productions have locked down in recent months, new data finds Twitter users looking beyond news and flocking to premium content — gamers, celebrities and UGC creators are making some of the biggest impacts. | | |
howdy! | Beyond Ads | | | | According to media buyers, the appeal of publishers’ video offerings is not the size of the publishers’ audience, but from the brand loyalty that their audiences have and the ability to be nimble and flexible. | | |
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| Sponsored by Zeotap | | | | Publishers are taking a trio of more aggressive steps to deploy authentication walls across their properties, pursuing better identification coverage. | | |
howdy! | | | | | Direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months — from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren’t practicing what they preach. | | |
howdy! | | | | | In a year when many media brands struggled, the honorees of the 2020 Digiday Media Awards challenged adversity, diversifying revenue by telling relatable stories and formulating personalized targeting strategies. | | |
| | | | | Through a pandemic, an extraordinarily polarizing presidency, and a reckoning over racial injustice in both America's newsrooms and society as a whole, nothing has shaken Porter Berry's confidence in bringing "the marketplace of ideas" to readers. "You give them the news. You give them analysis from multiple perspectives, and they can make up their own mind. I mean, that's what freedom's all about," the Fox News Digital editor-in-chief said on the Digiday Podcast. |
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