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| His late surge of daily national spend tops $1 million By Jason Lynch As the presidential race enters its final week, Hillary Clinton has been dominating the national ad spend, but Donald Trump is making up for lost time with a late, pricey surge, topping $1 million a day. Read more » |
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| Completes reinvention with new ad load By Jason Lynch |
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| Brandshare Content From Cardlytics | | |
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| Tegna Media wants to reach cord cutters By Sami Main |
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| Majority of its viewers still use ad-supported option By Sami Main |
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| The spots were an industry first By Sami Main Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch, ... Read more » |
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| IRL branded content for AT&T By Lauren Johnson Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Read more » |
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| It helps that she was an early adopter By Sami Main "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. Read more » |
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| Featured Jobs | | Hour Media Troy, Michigan (US) | | Bandujo Advertising + Design New York | | HOK New York City, New York or Saint Louis, Missouri | | Ideal Living 91403, Sherman Oaks | | Boar's Head Brand Sarasota, Florida | | |
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| Advertisers haven't signed on yet By Jason Lynch One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded ... Read more » |
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| Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content. Read more » |
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| The 8-episode series will be set in present day By Jason Lynch A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project. Read more » |
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