Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.

TODAY’S HEADLINES – 08.02.2021  
 
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DAILY SCOOP

Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision

Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.


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TELL ME ABOUT IT

How PR pros should lead on ESG

PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.


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DIVERSITY AND INCLUSION

Survey: Who’s responsible for DE&I programs and progress?

New data reveals gaps in and accountability for inclusion initiatives. Also, find out which types of trainings companies are prioritizing amid an ongoing reckoning on race.



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THE WORKPLACE

7 tips for returning to work after family leave

For PR pros looking to return to the workplace after time away to care for family members, here are some tips for navigating the transition.


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PR VOICES

Networking helps—but building a PR community is even better

Here’s how finding connection helped one PR pro keep her career going during COVID-19.


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COMPANY CULTURE

3 tips for a stronger return-to-work culture

More employees are saying “I quit” during the return-to-work transition. Here are three tips to spark a purpose-driven culture that keeps talent.


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THE BUSINESS MIND

Test your business and finance knowledge

Here’s a quiz to check if you know important business terms along with steps you can take to work on your prowess with the numbers.



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RAGAN WEBINAR EVENT

How communicators can spark a successful sales kickoff

Get five practical steps to help bolster the bottom line.


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DAILY SCOOP

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.


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PR INDUSTRY

What the demise of advertising means for PR pros

Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.


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MARKETING

How can marketing engage today’s consumers? Lose the funnel, use a loop

A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.



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PR INDUSTRY

Reader challenge: What does your workspace look like now?

We want to share photos of where our readers are logging in from these days. Back to the office? Still commuting to the couch? Share your pictures to show what work looks like today.


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CRISIS COMMUNICATIONS

What you can learn from the Activision crisis

Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.


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DAILY SCOOP

Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.


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