People don't want to follow brands on Instagram--at least, that's what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two years ago, Kremer and his team were trying to build up Dos Toros' Instagram account, which at that point had 3,000 followers....
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September 19, 2018
Brand Marketing Daily
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Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following
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