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 | Adfreak | May 08, 2017 | | Today's highs and lows of creativity |
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| Clever packaging from Ogilvy London By Tim Nudd In an inspired packaging stunt, Ogilvy London has created a limited-edition set of Dove Body Wash bottles that come in various shapes and sizes, communication the brand's longtime celebration of body-diverse beauty. "Every woman's version of beauty is different, and if you ask us, these differences are there to be celebrated," Dove said in a... Read more » |
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| The goal is unmet, but the brand's innovations will pay off By Angela Natividad |
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| Promoted Content by Adobe | | Talk to the hand... holding your phone |
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| Myra Nussbaum talks Little Vader and her other favorite spots By Tim Nudd |
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| Susan Credle and other top creative directors reveal the best advice they ever got in their careers By Tim Nudd |
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| Bud Light hits Britain with a croak By Patrick Coffee This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs ... for sister brand Bud Light's U.K. debut. Among the original trio of "Bud," "Weis" and "Er" from the 1995 Super Bowl ad, it... Read more » |
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| Is it a holy plume ... or a cigarette? By Angela Natividad In addition to being the first-ever American Pope, the youngest one, and Jude Law, The Young Pope's got a big responsibility on his shoulders: Keeping HBO rolling in viewership while Game of Thrones takes a dragon nap. Its capacity to do this from a storytelling perspective is debatable (even if it's already given us a... Read more » |
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| It's surprisingly complex By Angela Natividad Home is a lot more nuanced than a mere hearth, especially for a generation whose priorities and identities mark major changes from what preceded them. "Home Truths," a short film created for U.K.-based department store Selfridges and directed by Kathryn Ferguson, explores what home means now. Some answers will always be the same: "Just finding... Read more » |
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| With some helpful cell stimulation, of course By Angela Natividad Buzzman in Paris has done it again. The same agency that brought you Whopper-flavored toothpaste, ugly Christmas sweaters with burning yule logs and the Nosulus Rift is once more pushing the boundaries of weird with a video for "cellular stimulation" brand LPG. LPG has a patented technology called Endermology that promises to stimulate your cells'... Read more » |
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| Vehicle, and brand, trek to unfamiliar places By David Gianatasio Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel. Wait, that's no dream. It's an awesomely Freudian scene from Oscar Mayer's new video chronicling the Wienermobile's voyage to Whittier, Alaska, population 220. The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts "radical" product changes... Read more » |
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| Camp Chef's version of Morgan Freeman By T.L. Stanley Fans of backyard barbecues: Let the Grill god show you the light. He'll also bring the heat, but don't worry, it's not hellfire. No repenting necessary. The ad character, created by viral video mavens the Harmon Brothers, is a toga-wearing home cook who'll whip up something carnivorously divine while a gospel choir provides a rousing... Read more » |
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