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The number of US app users continues to rise and so too does the amount of time consumers spend using mobile apps each day. The trouble for app developers is mobile users have millions of apps to choose from and are tough critics of those they’ve chosen, installing apps without hesitation but ditching them quickly when not satisfied.
We invite you to download a complimentary copy of eMarketer's report, App Install Advertising—Key Challenges, Trends and Effectiveness Ratings to learn:
About common challenges faced by mobile app install advertisers How app advertisers are shifting goals from acquiring the largest quantity of new users to acquiring a steady volume of quality users How app install advertisers grade the effectiveness of select media channels Receive your complimentary copy here.The Report is presented by Localytics.
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