Most key objectives of marketers are rooted in big data, from targeting and customer relationship management to attribution—and even artificial intelligence. eMarketer has curated this Roundup of articles, insights and interviews to help you understand why and how advertisers and marketers are putting these large, complex data sets to work.

We invite you to download a complimentary copy of eMarketer's Big Data Roundup to learn:

How businesses are looking to break through with data-driven marketing this year
Why quality of the numbers is still a top concern
How data is becoming more and more influential in how brands deal with agencies
How NBC Universal and Flywheel Sports are leveraging big data sets to put them to work

Receive your complimentary copy here.

The Roundup is presented by MNI Targeted Media

Sincerely,
eMarketer Editors

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