Who’s doing the shopping? And where are they shopping? These are just two of a slew of questions that brands and retailers are asking ahead of the upcoming holiday shopping season. It’s clear that consumer data is a vital tool for marketers and advertisers.

We invite you to download a complimentary copy of eMarketer's Consumer Behavior Roundup—How Marketers & Advertisers Can Learn from Retail Activity Data to learn:

How consumers’ desire for convenience is driving personalization efforts
What obstacles retailers are facing with data
Why marketers and advertisers should be paying close attention to young shoppers
How Rue La La, Peapod and others are evaluating consumer data to “fuel the funnel”

Receive your complimentary copy here.

The Roundup is presented by Bazaarvoice.

Sincerely,
eMarketer Editors

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