Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But marketers still have work to do to enshrine a customer-centered approach to the brand experience.

We invite you to download a complimentary copy of our Report, Customer Experience 2017: The Journey Toward Customer-Centricity Continues, to learn:

How marketers are improving the customer experience on traditional and digital channels
The digital tools and technologies retailers are using to make in-store shopping more personalized and relevant
What consumers are looking for from brands
How a better understanding of the customer journey can help marketers deliver real-time, customized brand experiences

Receive your complimentary copy here.

The Report is presented by IBM.

Sincerely,
eMarketer Editors

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