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Thanks to digital media and commerce, the path to purchase most consumers take today is a winding one, which means digital has a role in all aspects of the customer experience. eMarketer has curated a Roundup of articles, insights and interviews to help you understand what shoppers are looking for, what their pain points are, and how marketers are reacting.
We invite you to download a complimentary copy of eMarketer's Customer Experience Roundup. You'll learn:
How shoppers prefer to get customer service help What retailers and shoppers think would improve the customer experience How poor experiences can affect conversion rates Interviews with Conversant and PR Newswire about meeting customer needs and CRM Receive your complimentary copy here.The Roundup is presented by IBM.
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