This complimentary eMarketer Report explores the concept, drivers and challenges of digital transformation—as well as the organizational changes required, the impact on the customer and how success is measured.

For several years, business leaders have been abuzz about digital transformation. But as much as the phrase gets thrown around, many executives and other employees may still lack an understanding of what it means to digitally transform their company—and what that transformation will require.

We invite you to download a complimentary copy of our Report, Digital Transformation 2017: Disrupting 'Business as Usual,' to learn:

• Why a digital transformation is necessary to combat competitors, keep pace with technologies and evolve with shifting consumer expectations
• Why marketers may find themselves responsible for leading the charge
• What the common drivers and challenges of digital transformation programs are
• Which metrics are used to gauge success

Receive your complimentary copy here.

The Report is presented by IBM.

Sincerely,
eMarketer Editors

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