Marketers are learning that a key driver of winning customer acquisition, increased loyalty and lifetime value rests on the smart and innovative uses of data and analytics. Successful practitioners employ this intelligence across multiple channels, environments and devices.

eMarketer has curated a Roundup of articles, insights and interviews to help you better understand data-driven marketing’s impact on customer engagement. We invite you to download a complimentary copy of Driving Customer Engagement—Growth and Retention with Data, Analytics and AI to learn:

What obstacles exist to reach an omnichannel audience
How marketers are integrating consumer data
What Neiman Marcus learned about brand loyalty enhanced by digital analytics
How Dunkin Brands, Ringly and LegalZoom keep their customers coming back for more

Receive your complimentary copy here.

The Roundup is presented by IBM.

Sincerely,
eMarketer Editors

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