Report - Learn about personalized content, social media, digital video, and AI -

Hi John,

Over half (55.7%) of Gen Z adults say mobile access is a key factor when picking their bank, according to eMarketer’s forecast.

But banks need new marketing tactics to attract Gen Zers, who prefer social media and personalized content.

Download a complimentary copy of our analyst report, “Gen Z and Banking: How Can the Industry Capture the TikTok Generation?,” to find out how banks can meet Gen Zers where they are and offer better services than the competition: Big Tech, neobanks, and payments apps.

This eMarketer analyst report is presented by InMobi.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in consumer banking. Thank you!