It’s important to be able to sift through and understand shopping behaviors to drive customer acquisition, increased loyalty and lifetime value. Data, analytics and AI can come in handy.

To learn how, eMarketer has curated a Roundup of articles, insights and interviews to help you better understand data-driven marketing’s impact on customer engagement. We invite you to download a complimentary copy of Driving Customer Engagement—Growth and Retention with Data, Analytics and AI. Key elements include:

Obstacles that exist to reach an omnichannel audience
How marketers are integrating consumer data
What Neiman Marcus learned about brand loyalty enhanced by digital analytics
How Dunkin Brands, Ringly and LegalZoom keep their customers coming back for more

Receive your complimentary copy here.

The Roundup is presented by IBM.

Sincerely,
eMarketer Editors

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