This complimentary eMarketer report explores how brands are leveraging data and consumer behavior to enhance loyalty and increase engagement
Loyalty Marketing 2018: Data Fuels Personalization Strategies and Better User Experiences
Lured by an immediate discount and promise of future rewards, consumers hand over basic personal information from email addresses to income levels. But too often that doesn't translate to a long-term relationship. This eMarketer report looks at how brands are leveraging data and consumer behavior to enhance customer loyalty and increase engagement.
We invite you to download a complimentary copy of our analyst report, Loyalty Marketing 2018. You'll learn three tactics to structure a successful loyalty program, by using your data to:
Gain a deeper understanding of loyal customers that goes beyond demographic profiles and buying preferences
Track the consumer journey, and anticipate which offers customers will most likely engage with
Understand interactions from members, and how they access program functions across channels, online and off
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