The number of smartphone users is barely growing in the US and other developed markets. As a result, developers face tighter competition to gain a foothold on users’ home screens. In order to gain users in a saturated market, app developers and brands are becoming more sophisticated in their app install advertising and organic strategies.
We invite you to download a complimentary copy of our analyst report, “Mobile App Installs 2019: Marketers Innovate to Land Coveted Home Screen Placement.”
In this report, you’ll gain a better understanding of the size the US app market, as well as:
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