Learn from CMOs at White Castle, The Vitamin Shoppe, and more -

Hi John,

According to eMarketer’s forecast, digital ad spending within the consumer packaged goods (CPG) industry is projected to grow from $30.56 billion today to $41.69 billion in 2023. To help you learn how industry leaders in this competitive category are shifting budgets to engage buyers with off-the-shelf marketing programs, my colleagues and I curated this special Roundup. Download your copy today and find out how:

• White Castle leans into the “Crave” and pop culture to gain loyal fans from Lynn Blashford, CMO
  
• The Vitamin Shoppe balances the needs of in-store shoppers with its growing online base from Nadina Guglielmetti, vice president and general manager, marketing
  
• Cafe Spice penetrates new channels and markets alongside consumer demand with Sameer Malhotra, CEO and co-founder
  
• Nirvana Water Sciences encourages that pivotal “second trial” purchase with Alex Matos, managing director

Get your complimentary copy of “Industry Insights: Spotlight on CPG,” made possible by Acxiom.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this email to colleagues who may be interested in CPG marketing trends. Thank you!