Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid.

Check out eMarketer's Location Intelligence Roundup 2018 to learn:

How consumers really feel about location data
What hassles exist in collecting and managing location-based analytics
What you must know about the EU's General Data Protection Regulation (GDPR)
How Facebook and IBM look to offline actions for local advertising

Receive your complimentary copy here.

The Roundup is presented by Valassis Digital.

Sincerely,
eMarketer Editors

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