With today’s advancements in data-gathering technologies and customer analytics, marketers are that much closer to meeting—and perhaps even exceeding—their audience’s always-on expectations.

We invite you to download a complimentary copy of our Roundup, Measuring and Optimizing the Customer Experience, to learn:

Why backing of customer analytics is key to understanding the consumer journey
The role of in-store technologies, personalization and content management systems
What questions both marketers and consumers are raising about data-gathering processes
How Citi Global Cards, Drizly and Aldo are “sweating the details” of the customer experience

Receive your complimentary copy here.

The Roundup is presented by IBM.

Sincerely,
eMarketer Editors

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