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Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile. Improved measurement and transparency is key.
eMarketer has curated a Roundup of articles, insights and interviews to help you understand the state of and challenges of mobile measurement and targeting today. Check out our Mobile Measurement and Targeting Roundup to learn:
Our latest forecast on mobile ad spending How consumers really feel about location data How to improve your app’s visibility How the IRI and GasBuddy are navigating the online-to-offline journey Receive your complimentary copy here.The Roundup is presented by Tune.
Sincerely,
eMarketer Editors
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