Native advertising has made a big splash in the digital world and is growing rapidly. According to one estimate, native ads already account for more than half of all digital display ad spending in the US, with their share set to climb to nearly three-quarters by 2021.

We invite you to download a complimentary copy of eMarketer's Native Advertising Roundup for articles, trends and insights to help you understand how advertisers and publishers are using native, and what consumers think of the advertising format. Key elements include:

How much advertisers are investing in native
What challenges publishers are facing as they include more native ads
Why native video is so popular
Interviews with Pandora, reddit and BuzzFeed about how and why they’re deploying native ads

Receive your complimentary copy here.

The Roundup is presented by GumGum.

Sincerely,
eMarketer Editors

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