| | Winds of change in an industry steeped in tradition:
How publishing is reinventing itself. |
Whats currently trending in the international book markets?
The Business of Books 2018 gets to the bottom of this question.
This white paper published annually by the Business Club of Frankfurter Buchmesse offers solid data and insightful reporting on the latest developments in book markets in Europe, Asia, and North and South America. Learn more about:
- Which trends are shaping fundamental change in the industry,
- How book markets are tackling new challenges by adapting to new habits of readers for whom smartphones have become a constant companion and responding to new competitors and new business models,
- How books can compete with an abundance of other media,
- Which opportunities have emerged with the expansion of the digital portfolio in both the e-book and audio sectors,
- The innovative paths new market players are taking to renew the book business (based on selected case studies),
- What is crucial in times of subscription and streaming services, community-driven business dynamics, Amazon, self-publishing platforms and cross-media use of intellectual property, and
- How these developments can open up new horizons for the industry.
Be in the know! Read the exclusive white paper: The Business of Books 2018 now. |
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