There’s no doubt that digital retailing—and digital media generally—have dramatically changed the path to purchase. Not only is that path no longer as linear as it once was, but it may not even have a beginning or end anymore. We’ve curated this Roundup of articles, trends and interviews to help you understand how consumers are shopping across a variety of devices, and how they feel about the experience.

We invite you to download a complimentary copy of eMarketer's Path-to-Purchase Roundup to learn:

How many digital shoppers and buyers there are, and what devices they use
If companies understand the omnichannel journey their customers are taking
How mobile is changing the traditional path to purchase
How Ulta Beauty and Casper went about reaching and converting their customers across channels

Receive your complimentary copy here.

The Roundup is presented by IBM

Sincerely,
eMarketer Editors

This email was sent to newsletter@newslettercollector.com. If you no longer wish to receive these emails you may unsubscribe or manage your preferences at any time.

You have received this email because you are subscribed to get eMarketer Special Notifications.