Marketers are looking at buyer behavior data and putting machine learning and artificial intelligence tools to work, to predict, based on past actions, what a prospect is likely to do next. eMarketer has curated a Roundup of articles, insights and interviews to help you understand why practitioners are including a predictive marketing approach to their overall strategy.

We invite you to download a complimentary copy of our Predictive Marketing 2017 Roundup to learn:

How predictive tools stack up country-by-country
How marketers can achieve value from future data use
What role marketing technology plays in predictive marketing
How eBay, Microsoft and Dell use machine learning and more

Receive your complimentary copy here.

The Roundup is presented by AdTheorent.

Sincerely,
eMarketer Editors

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