Predictive analytics is gaining plenty of traction with client-side marketers and agency-professionals alike. eMarketer has curated a Roundup of articles, trends and interviews to help you understand how marketers are using customer data to provide improved personalization, understand user behavior across devices and anticipate consumer needs.

We invite you to download a complimentary copy of eMarketer's Predictive Marketing Roundup to learn:

Where predictive analytics fit within the marketing stack
How many marketers are using predictive analytics
What predictive analytics is most helpful with
How Getty Images and Farmers Insurance Group are using predictive analytics to increase sales

Receive your complimentary copy here.

The Roundup is presented by AdTheorent.

Sincerely,
eMarketer Editors

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