Last year, a majority of digital display ads were purchased programmatically. This year, two-thirds of display spending will be transacted that way. With programmatic taking over an ever-growing chunk of the ad world, marketers and publishers alike are enjoying the benefits—and dealing with the challenges—of the channel.

We invite you to download a complimentary copy of eMarketer's Programmatic Marketplace Roundup to learn:

How much digital display ad spending will be programmatic in the coming years
Key issues with programmatic on mobile
Why viewability is a problem for programmatic ads
Interviews with Ooyala and MoPub about programmatic effectiveness

Receive your complimentary copy here.

The Roundup is presented by Quantcast.

Sincerely,
eMarketer Editors

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