All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging. Content marketing offers a variety of storytelling possibilities, and marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages to consumers.

We invite you to download a complimentary copy of our Report, Storytelling in Sequence: How Brands Are Creating More Engaging Messaging, to learn:

Why the lines between content and advertising are blurrier than ever
How marketers are relying on a mix of owned, earned and paid media to disseminate content that tells their brand story
The importance of personalization and automation to foster engagement
Why using multiple formats, platforms and channels to tell stories over time can make brand messages more relevant and useful

Receive your complimentary copy here.

The Report is presented by IBM.

Sincerely,
eMarketer Editors

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