eMarketer’s mobile app time spent and mobile ad spending forecasts -

Hi eMarketer Reader,

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains will continue as we anticipate US adults will add 6 minutes to their average time spent with apps.

To see more engaged audiences and win new customers, marketers need to pay attention to these behavioral shifts and reexamine their mobile strategies.

We invite you to download a complimentary copy of eMarketer's Roundup "US Mobile Trends," a collection of the latest data and marketing insights to learn:

• eMarketer’s mobile app time spent forecast
  
• How mobile will gain more premium OTT minutes
  
• The impact of upcoming regulations on location data
• How fintech and retail leaders like TD Bank and Nike are deploying mobile strategies

Receive my copy. This eMarketer Roundup is made possible by InMobi.

Sincerely,
eMarketer Editors

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