A look at this year’s Upfronts and NewFronts -

Hi John,

While most Upfront deals are still centered on linear TV, streaming services will take a bigger cut of ad spend dollars.

As the Upfronts and NewFronts come to a close, the industry awaits to see the follow-on buying trends to include linear versus streaming TV, continued flexible terms, and inventory demands. To learn more about brands’ perspectives, as well as why YouTube held Brandcast concurrent with the event, we invite you to download a complimentary copy of eMarketer’s newest Roundup, “Industry Insights: Spotlight on Upfronts and NewFronts,” a collection of interviews with YouTube, Mint Mobile, Mediahub, and the Interactive Advertising Bureau (IAB).

Receive my copy. This Roundup is made possible by Nielsen.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who may be interested in Upfronts and NewFronts trends. Thank you!