Good morning, Marketer, and where does value come from?

Epic Games raised $2 billion in funding from the likes of Sony, and the Fortnite maker is now valued at close to $32 billion. This comes after an even bigger acquisition of Activision Blizzard by Microsoft this year.

Marketers know that this value comes from the number of gamers on these platforms and time spent. When brands meet customers where they are, they get much more meaningful time to engage. They don’t have to get in and get out so quickly.

Chris Wood,
Editor

2022’s trends in digital marketing

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible.

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Third-party cookies are dying. And honestly? Good riddance.

There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI. It’s the kind of reporting your stakeholders want. And once media platforms can no longer accurately report on conversions, it’s the only kind of reporting you’ll be able to deliver. Download this guide and find out how to measure and communicate the value of marketing in a cookieless world.

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Shorts

Quote of the day. “’Marketing ops is the IT of marketing.’ Understood, but I actually don’t like this metaphor. Why? IT focuses on: stability, compliance, maintenance, troubleshooting. Important yes, but it leaves little room for: martech innovation, marketing experimentation, continually raising the bar on campaign standards, strategic prioritization of projects and opportunities.” Darrell Alfonso, marketing ops manager, AWS. Read more here.