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| The series is unconventional, but that could work in its favor By T.L. Stanley Martin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat. See, Martin is a talking dog who's as prone to existential crises as he... Read more » |
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| Latest spots from Goodby Silverstein & Partners By David Gianatasio |
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| Ties athletic performance to tech performance By Christine Birkner |
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| Storied print, broadcasting and digital company looks to the future By Chris Ariens |
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| Plus, how the military and Wall Street helped prepare Anthony Noto for a job in tech By Marty Swant Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter? Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what's required to be an executive at Twitter. I was in the military as a communications officer, where I... Read more » |
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| Bullish makes a name for itself By Erik Oster It has been a busy 15 months for New York agency and consumer investment firm Bullish. Deustsch veterans Michael Duda and Brent Vartan launched Bullish last January in the Dumbo neighborhood of Brooklyn--and now the agency has a Super Bowl spot under its belt. Bullish would have had two ads in this year's big game,... Read more » |
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| She'll take on the same title at the advisory firm By Christine Birkner, Patrick Coffee Dana Anderson, CMO of packaged goods giant Mondelez International, is leaving the company to hold the same title at strategic advisory and business development firm MediaLink. "I'm ready to scream it from the rooftops because Dana is such a big personality," MediaLink CEO Michael Kassan said today, describing Anderson as "someone I have secretly gone... Read more » |
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| One group just loves Netflix By Sami Main Cord cutters, people who have opted out of standard cable TV subscriptions, and Cord Nevers, people who never had any standard TV subscriptions to begin with, have different tastes in streaming platforms and shows. This is according to the latest Cord Evolution study from GfK MRI, which addressed streaming attitudes and behaviors from 10,000 people... Read more » |
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| Toygar Bazarkaya comes from Havas to join We Are Unlimited By Patrick Coffee Omnicom has hired a new chief creative officer to lead We Are Unlimited, the agency dedicated to McDonald's that opened in Chicago earlier this year. Toygar Bazarkaya, who held the role of chief creative officer of the Americas at Havas before leaving in March as the network reorganized its leadership teams around the world, begins... Read more » |
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| Move signals shift toward distribution of streaming content By Patrick Coffee America's second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national headquarters in Dallas. "Our Entertainment Group will be moving a few hundred managerial jobs from Atlanta to Los Angeles and Dallas," a company spokesman confirmed today. Leaders at AT&T's agency partners BBDO... Read more » |
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