Other things to know about | |
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Top Stories | | Ivy Liu |
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| | Wright’s Media will soon handle content licensing for a total of six Vox Media verticals. | |
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howdy! | | Everyone’s got a 2023 ad spending take. | |
| | As social commerce transforms the online shopping journey, marketers are finding new engagement opportunities within each platform. | |
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howdy! | | Female esports can help drive revenue and secure brand partnerships, but initiatives like G2 Hel are only meaningful to both fans and brand partners if they reflect organizations’ genuine efforts to support women in the community. | |
| | Brands are driving conversions by honing their customer experience across platforms and devices, making it easier for customers to find the products and service they want. | |
howdy! | | This week’s Future of TV Briefing features an interview with Telemundo Streaming Studios’ Juan Ponce on how the market for streaming shows has shifted, with services altering their risk profiles and investment strategies. | |
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| | As programmatic technology evolves, CTV and OTT increasingly offer brands and advertisers refined targeting and delivery similar to linear ad buys. | |
howdy! | | For crypto publisher Decrypt, blockchain has been a key component of multiple campaigns it’s sold to advertisers through its branded content studio. | |
howdy! | | Shake Shack, the American fast-food restaurant, joined forces with Hot Ones to bring the popular series to its menus on apps that deliver food to customers. | |
| | Wonder Media Network's Shira Atkins is not interested in competing for programmatic audio advertising. |
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